Non-financial and non-GAAP measures

This lesson is part of the full course.

In it you will learn to:

• Choose relevant non-financial and non-GAAP measures for a given business and question
• Apply internal and external benchmarking, including competitor analysis
• Build and read a balanced scorecard that links measures to strategy
• Compute EBITDA, adjusted EBITDA, free cash flow and adjusted net income from given data
• Explain what the SEC's rules require when a public company reports a non-GAAP measure